Ice Cream at the Heart of Our Deepest Memories

March 12, 2019

It’s no surprise that when most people are asked what their favorite sweet treat is, ice cream is the first thing they blurt out. For years, the cold treat has been calming, rewarding and satisfying people across the globe.

Ice Cream on the Brain

There has been a lot of commentary and discussion around the fact that the association we make with food in the human experience settles deep within our memory bank and can be recalled once we taste it again- even if that means years later.  Hear the sound of the ice cream man’s jingle, or take your first bite in a Strawberry Shortcake ice cream bar, and you’ll suddenly be transported back to the same action many years ago. Psychologists explain this ability to vividly recall memories related to food is possible because of the sensory factors it involves. All of the senses from sight, vision, and taste are engaged and more importantly, it’s a positive experience that sticks around and allows you to recall where you were, who you were with and other nostalgic moments.

Rent an Ice Cream Truck in Boston

Our mobile ice cream truck provides premium cold novelties in the Greater Boston and Massachusetts area. In addition to a clean truck and friendly, uniformed driver, we come to you with pop-up patio capabilities, the ability to brand our truck with logos and more importantly, a no-hassle way to serve treats at your event so it’s memorable.

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